The Italian Competition and Market Authority (AGCM) has opened a public consultation on Serie A’s proposed broadcasting strategy. The proposal outlines how media rights for Italian football will be sold across five seasons, running from 2029/2030 through 2032/2033.
The consultation gives media operators, sports platforms, and industry stakeholders a chance to weigh in before the August 25, 2026 deadline. AGCM will use this feedback to ensure the sales strategy complies with Italian competition law and maintains a fair market environment.
The guidelines apply to all major domestic events organized by the league. This includes the 380 annual Serie A league matches, the Coppa Italia, the Supercoppa Italiana, and youth competitions like the Campionato Primavera 1. The rules cover domestic broadcasts in Italy, San Marino, and Vatican City, while international rights will remain flexible to help Serie A maximize its global reach.
To adapt to changing viewer habits, the strategy gives Lega Serie A room to sell rights packages for up to five seasons at a time. Packages will be structured to encourage bidding from both traditional broadcasters and digital streaming services (OTTs). However, anti-monopoly safeguards will remain in place, meaning no single buyer can secure exclusive control over all live matches across all platforms.
If media companies fail to meet Serie A’s financial valuation during the tender process, the league has built-in backup plans. It retains the option to launch its own direct-to-consumer streaming channel or enter private negotiations to sell the rights. Production will continue to run through the league’s central facility in Lissone, which handles remote match production, VAR operations, and advanced broadcast graphics.
