Video platform Rumble announced on Monday, 10 November, that it has agreed to acquire German AI and high-performance computing (HPC) provider Northern Data AG in an all-stock transaction valued at approximately $767 million.
The acquisition, in the form of a business combination agreement, is a significant move by Rumble to build out its full-stack cloud platform infrastructure and AI capabilities. The deal provides Rumble with a large-scale AI infrastructure, including a network of data centers and over 22,000 advanced Nvidia GPUs—one of Europe’s largest GPU clusters—positioning it to compete in the computation-hungry generative AI market.
Rumble, which hosts the U.S. President Donald Trump’s social media platform Truth Social, frames itself as creating a “Freedom-First” digital ecosystem based on privacy, independence, and free expression.
Under the terms of the business combination agreement, Northern Data shareholders will receive 2.0281 newly issued Rumble Class A shares for each share they hold. This will result in Northern Data shareholders owning approximately 30.4% of the combined company, assuming all shares are tendered. The transaction is expected to close in the second quarter of 2026, subject to regulatory approval, after which Northern Data will be delisted from trading.
The deal is heavily backed by stablecoin issuer Tether, which is a major shareholder in both Rumble and Northern Data. As part of the transaction, Tether has committed to becoming an “anchor customer” for the combined group’s AI infrastructure. The deal also includes a separate $150 million GPU-leasing agreement with Tether.
The acquisition will immediately scale Rumble’s cloud operations by transferring Northern Data’s substantial physical assets to the video platform. This includes a global network of data centers with locations in the United States, Germany, the United Kingdom, Sweden, Norway, and the Netherlands.
Most critically, Rumble will gain a fleet of 22,400 Nvidia graphics processing units, comprised of 20,400 H100s and 2,000 H200s, which are essential for developing large-scale AI models. Rumble stated this new computing power will accelerate its AI roadmap for its video, creator, and advertising services.
In addition to the stock swap, the agreement includes $200 million in tax liability support from Rumble. Northern Data shareholders who tender their shares may also receive a potential cash payment of up to $200 million, which is contingent on the successful sale or commercialization of Northern Data’s previously owned data center in Corpus Christi, Texas.
The deal already has significant backing, as shareholders representing approximately 72% of Northern Data’s outstanding shares have committed to sell their shares to Rumble under the agreement, according to The Financial Times.