The Italian Competition Authority (Autorità Garante della Concorrenza e del Mercato, AGCM) has launched an investigation into DJI Europe B.V. and its Italian importer Nital S.p.A. for a suspected vertical agreement in violation of Article 101 of the Treaty on the Functioning of the European Union (TFEU).
According to the AGCM, the companies may have imposed resale prices on DJI enterprise drones in Italy, a practice known as resale price maintenance (RPM). DJI is the world leader in civil and professional drones, while Nital acts as its official importer and distributor in the Italian market.
The Authority received reports suggesting that DJI and Nital monitor the prices applied by resellers against those listed on Nital’s website (www.hobbyhobby.it). Retailers deviating from the published prices reportedly received warnings, including threats to revoke their right to use DJI trademarks or to suspend supply. These measures, if confirmed, would enforce strict compliance with resale prices, effectively preventing any price competition among distributors.
In addition, the AGCM indicates that DJI and Nital may have sought to block parallel imports by resellers, preventing them from sourcing drones from foreign operators at lower prices and offering discounts to customers. The Authority notes that this RPM system could constitute a serious restriction of competition under Article 4(a) of European Commission Regulation (EU) No. 720/2022.
On October 23, 2025, AGCM officials, with support from the Special Antitrust Unit of the Guardia di Finanza, conducted inspections at Nital’s offices and at several DJI enterprise drone retailers in Italy.
The investigation is ongoing, and the Authority will determine whether DJI and Nital’s practices violate EU and Italian competition rules.
