The Italian Competition Authority (AGCM) has launched an investigation into Morellato S.p.A., a leading jewellery and watch producer, over alleged anti-competitive practices in its distribution agreements.
The inquiry concerns potential violations of Article 101 of the Treaty on the Functioning of the European Union (TFEU), focusing on the company’s restrictions on online sales by authorised distributors.
The AGCM suspects that Morellato imposed contractual limitations preventing its authorised distributors from selling its products on third-party online marketplaces. According to the authority, these restrictions—while allowing Morellato itself to sell through digital platforms such as Amazon—may hinder fair competition by restricting retailers’ ability to effectively reach customers across different territories. This practice could be in breach of Regulation (EU) 720/2022, which ensures fair access to online distribution channels within the European Union.
Morellato, which operates under both proprietary and licensed brands—including Sector No Limits, Philip Watch, Lucien Rochat, Esprit, Trussardi, and Maserati—has reportedly entered into selective distribution agreements that explicitly prohibit retailers from using third-party e-commerce platforms. The AGCM believes that these restrictions could limit market competition and consumer choice.
As part of the investigation, officials from the AGCM, supported by the Special Antitrust Unit of the Italian Financial Police (Guardia di Finanza), conducted an inspection at Morellato’s premises. The move underscores the Authority’s commitment to enforcing competition laws and ensuring compliance with EU regulations governing online commerce.
Morellato has responded to the allegations, stating that it has always acted in full compliance with competition laws and best business practices, Reuters reported. The company emphasized that its commercial strategy is designed solely to enhance the shopping experience for its customers.
