EU Reaffirms Commitment to Digital Market Rules Amid US Tech Pushback

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© European Union, 2026, CC BY 4.0 , via Wikimedia Commons

The European Union has a fundamental duty to uphold its digital regulations, including the landmark Digital Markets Act (DMA), European Commissioner for Competition and Executive Vice President Teresa Ribera stated at a conference on Tuesday. (euractiv)

“We have the right and the obligation—indeed, a constitutional obligation under the European treaties—to defend a well-functioning market and maintain a level playing field across the continent,” Ribera said.

Her comments come amid growing tension with US technology firms and the US administration, which have criticized the EU’s enforcement of its digital market rules on American platforms. The Trump administration has previously signaled potential retaliation, warning that European companies operating in the United States could face penalties if EU authorities continue to impose restrictions on US firms.

Several major US tech companies identified as “gatekeepers” under the DMA have also voiced opposition, arguing that the legislation is burdensome and, in some cases, unsuited to their business models. Apple recently called on the European Commission to repeal the DMA, describing it as “not fit for purpose.”

Ribera emphasized that while gatekeepers are entitled to challenge enforcement actions in court, the EU has a clear responsibility to implement the DMA effectively. “These designations came after years of work in a highly participatory and transparent process,” she noted. “We are committed to ensuring that the law is enforced and that the digital market functions fairly.”

Apple and Meta have both announced plans to appeal fines imposed in 2025 for violating DMA obligations, underscoring the ongoing friction between EU regulators and large US technology companies.