Tekron, a major supplier of agricultural drones, has confessed to price-fixing after the Australian Competition and Consumer Commission (ACCC) found the company was blocking its resellers from offering discounts. The ACCC confirmed that between April 2024 and June 2025, Tekron restricted its network of resellers from advertising or selling DJI drone products below a specified minimum price. This conduct represents a direct breach of Australia’s competition laws, which strictly prohibit suppliers from dictating minimum pricing to independent retailers.
The investigation revealed that Tekron embedded restrictive terms within its reseller agreements, effectively mandating that DJI products be sold at prices set or approved by the supplier. Beyond formal contracts, the company communicated these prices as “minimum recommended retail prices,” explicitly forbidding resellers from offering lower public rates. In a notable instance, Tekron reportedly permitted a reseller to offer private discounts to individual customers but strictly prohibited any public advertisement of those lower prices, an act designed to shield the market from price competition.
ACCC Commissioner Luke Woodward emphasized the necessity of these legal boundaries, stating that the regulator enforces such laws to prevent consumers from facing artificially inflated costs. He clarified that recommended retail prices are intended only as suggestions and that suppliers are legally barred from obstructing a reseller’s right to offer or advertise lower prices. “Recommended retail prices are only suggestions, and suppliers should not stop resellers from offering or advertising prices lower than the RRP or any other specified price for their products,” Woodward noted.
To resolve the matter, the ACCC has accepted a court-enforceable undertaking from Tekron. As part of this agreement, the company is required to overhaul its contracts and marketing materials to eliminate any language that could facilitate resale price maintenance. Furthermore, Tekron must issue corrective notices to all affected resellers, informing them of their absolute freedom to set their own pricing. The distributor is also mandated to implement a comprehensive competition and consumer law compliance program, which will remain under oversight for a period of three years.
As an Australian distributor for iFlight Technology Co Ltd (DJI), Tekron plays a pivotal role in the supply chain for agricultural technology. By holding the company accountable, the ACCC intends to send a clear message to the broader business community regarding the severity of price-fixing practices. Mr. Woodward reiterated this stance, remarking that the outcome should serve as a persistent reminder that the commission will continue to take rigorous enforcement action against any business found to be engaging in resale price maintenance.