A controversial development in the European Union’s digital marketplace has ignited a dispute between Apple and regulators.
The introduction of a pornography app, Hot Tub, on an alternative app marketplace has drawn strong criticism from Apple, which has consistently prohibited adult content on its official App Store.
EU Law Enables Alternative App Stores
The emergence of Hot Tub follows the implementation of the Digital Markets Act (DMA), a European Union regulation designed to curb monopolistic practices by major technology firms. Under the DMA, Apple was compelled to permit third-party app stores on iPhones, breaking its longstanding exclusive control over app distribution.
One such alternative marketplace, AltStore PAL, was launched by developer Riley Testut. AltStore PAL, backed by Epic Games, has positioned itself as a platform for independent apps that might otherwise be restricted by Apple’s stringent policies.
Apple’s Strong Opposition
Although Apple was required to approve Hot Tub for cybersecurity compliance through its notarization process, the company strongly disavowed the app.
In a statement, Apple expressed its concerns:
“We are deeply concerned about the safety risks that hardcore porn apps of this type create for EU users, especially kids. This app and others like it will undermine consumer trust and confidence in our ecosystem that we have worked for more than a decade to make the best in the world. Contrary to the false statements made by the marketplace developer, we certainly do not approve of this app and would never offer it in our App Store.”
Apple further emphasized that the app was permitted solely due to the European Commission’s mandate, which allows marketplace operators like AltStore and Epic Games to distribute applications independently, Reuters reports.
AltStore’s Response and Market Reaction
AltStore PAL defended the listing of Hot Tub, describing it as “the world’s first Apple-approved porn app.” However, Apple quickly refuted this claim, stating that its approval was limited to a security review, not an endorsement of the app’s content.
Epic Games CEO Tim Sweeney supported the DMA, arguing that Apple had historically misused its gatekeeping power to suppress competition. Notably, despite its support for alternative app stores, Epic clarified that its own marketplace does not host pornographic applications.
Broader Implications
The introduction of Hot Tub underscores the shifting landscape of app distribution in the EU. While proponents argue that alternative marketplaces foster competition and innovation, Apple maintains that loosening its control compromises user safety.
As regulatory scrutiny intensifies, the tech industry will closely watch how Apple navigates the evolving app ecosystem, balancing compliance with its longstanding policies on content moderation.
