The Turkish Competition Board has approved Uber International Holding B.V.’s acquisition of sole control over TYG Turkey Elektronik Ticaret Hizmetleri ve Yatırımları A.Ş. (commonly known as Trendyol Go), a leading meal and grocery delivery platform in Turkey.
The Board concluded that the transaction does not significantly lessen competition in the relevant markets under Article 7 of Law No. 4054 on the Protection of Competition.
The transaction involves the transfer of 85% of Trendyol Go’s shares to Uber International Holding B.V. (Uber Holding), a Dutch subsidiary of Uber Technologies, Inc., with Trendyol retaining a 15% minority stake. The acquisition was reviewed pursuant to the Communiqué No. 2010/4 on Mergers and Acquisitions Requiring Authorization of the Competition Board. Following deliberations during its meeting on May 15, 2025, the Competition Board issued decision No. 25-19/451-231, authorizing the transaction.
The move marks a significant expansion of Uber’s operations in Turkey. While Uber currently operates ride-hailing services in the country, the acquisition provides an immediate foothold in the online food and grocery delivery sector under the Uber Eats brand. The $700 million cash transaction also positions Uber to compete more aggressively in an increasingly consolidated global delivery market, TechCrunch reported.
Trendyol Go, the delivery arm of the Trendyol Group—a leading e-commerce platform majority owned by Alibaba—has reported substantial growth. In 2024, it completed over 200 million deliveries and generated $2 billion in gross bookings, a 50% increase from the previous year. The platform hosts over 90,000 restaurants and employs approximately 19,000 couriers.
According to Uber, users will continue to access services via the Trendyol Go app, while new features and capabilities from Uber Eats will be integrated over time. The transaction is expected to close in the second half of 2025, pending customary closing conditions.
The acquisition comes at a pivotal moment for Uber. With consumer spending under pressure amid global economic uncertainty and U.S. tariffs introduced by President Trump, the company is seeking to reinforce its international growth strategy. This expansion into Turkey follows Uber’s withdrawal from a $950 million bid to acquire Delivery Hero’s Foodpanda operations in Taiwan.
Meanwhile, competition in the global delivery market remains fierce. On the same day Uber secured approval in Turkey, its U.S. rival DoorDash announced two major European acquisitions: the $3.86 billion purchase of U.K.-based Deliveroo and a $1.2 billion deal for hospitality tech firm SevenRooms. Uber is also pursuing antitrust litigation against DoorDash in the United States, alleging anticompetitive practices.
With this strategic acquisition, Uber strengthens its international delivery portfolio and reinforces its long-term commitment to expanding in high-growth markets.
